Matt Kenseth Will Drive No. 18 Reser’s Toyota in 2013
Joe Gibbs Racing (JGR) announces that Reser’s Fine Foods will sponsor five races in the NASCAR Nationwide Series with driver Matt Kenseth in 2013.
“NASCAR and Joe Gibbs Racing offer the perfect fit for Reser’s,” said Mark Reser, president and CEO of Reser’s Fine Foods. “The fan base aligns perfectly with our consumers and our partnership with JGR provides a tremendous marketing platform to support our business. We are looking forward to increasing our brand awareness, growing distribution, and to borrow a racing term, accelerating retail sales across the country.”