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TIDE RETURNS TO NASCAR AT BOJANGLES’ SOUTHERN 500

Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth. This potent combination of the new Tide PODS entry and Kenseth will pay homage to the rich history of Tide while exemplifying the strength and evolution of the brand.

For 20 years, an entire generation of racing fans cheered for the iconic “Tide Ride.” Driven by some of the sport’s legendary figures, including Darrell Waltrip, Ricky Rudd and Ricky Craven, the car amassed 20 total wins from 1987 to 2006. Each driver contributed a fabled chapter to the Tide Ride story—Waltrip’s famous victory lane dance following his Daytona 500 win in 1989; Rudd gutting out a win at the 1997 Brickyard 400; and Craven capturing the closest win in the sport’s history (.002 seconds) at Darlington in 2003.

“With Tide celebrating its 70th anniversary as a brand, there’s no better time to return to our roots in NASCAR for the Southern 500, and introduce a new generation of fans to the powerful new Tide PODS car,” said Amy Krehbiel, Brand Manager for Tide. “Matt Kenseth’s track record has proven him to be the type of commanding talent that we’re proud to align with the Tide PODS brand.”
As the newest driver to compete for Tide, Matt Kenseth brings nearly 20 years of experience in the NASCAR Sprint Cup Series, including 38 wins and the 2003 series championship.

“Tide has such a rich history in this sport,” said Matt Kenseth, driver of the No. 20 Toyota Camry. “I can’t think of a better race to make their return to NASCAR than for the Southern 500. I’m looking forward to being a part of the second annual throwback weekend, and am proud to represent such an iconic brand. There have been many great moments associated with Tide and its former talented drivers; I’m honored to continue the legacy with Tide PODS at Darlington.”

Tide will also serve as an associate sponsor on the remaining three Joe Gibbs Racing Toyotas of Denny Hamlin, Kyle Busch and Carl Edwards for the Labor Day weekend event. Additionally, the Nos. 18, 19 and 20 entries will carry Tide as an associate for the following two events at Chicagoland Speedway and Richmond International Raceway.

Both Tide and Joe Gibbs Racing are also celebrating substantial company anniversaries this year, further strengthening the significance of the partnership and return of the iconic brand to NASCAR for these select events.

“This is a thrill for us,” said Joe Gibbs, owner of Joe Gibbs Racing. “Not only is this a throwback paint scheme that we know the fans will be excited for, but it is with a sponsor that has a tremendous history in our sport. This is our 25th Anniversary season at Joe Gibbs Racing and I know it is the 70th Anniversary of Tide. They really are a historic brand in our country and their new partnership with Joe Gibbs Racing for Darlington is a real honor.”

Fans can follow @JoeGibbsRacing and @MattKenseth on Twitter for exclusive content featuring Matt Kenseth and much more, as well as live updates during the Bojangles’ Southern 500. Kenseth and the No. 20 Tide PODS Toyota Camry will hit the Darlington Raceway track surface on Sunday, September 4, with live coverage on NBC beginning at 6:00 pm ET.

DEWALT Announces Expanded Partnership with Joe Gibbs Racing and Matt Kenseth

DEWALT Increases Primary Sponsorship for Both the 2016 and 2017 Seasons

DEWALT Tools have the speed, strength, and toughness for the world’s hardest jobs. That’s why we are proud to announce an expanded partnership with Joe Gibbs Racing (JGR). DEWALT’s expanded partnership reflects our confidence that JGR and No. 20 Toyota Camry driver, Matt Kenseth, have the speed, power, and reliability to win on the track.

DEWALT has added four races to their 2016 primary sponsorship aboard the No. 20 Toyota Camry driven by Matt Kenseth for the upcoming races at Chicago, Dover, Kansas, and Homestead. DEWALT also announces that it will provide primary sponsorship for a total of six races in the NASCAR XFINITY Series for 2016 with drivers Erik Jones and Daniel Suarez. Beginning with the 2017 season, DEWALT will take over the primary sponsorship for the majority of races on the No. 20 Toyota Camry in NASCAR’s Sprint Cup Series.

Along with the expanded schedule of primary paint schemes, DEWALT also has associate branding on the No. 20 Toyota in the NASCAR Sprint Cup Series whenever they are not already serving as the primary sponsor.

This partnership comes at a perfect time as DEWALT recently launched their breakthrough DEWALT FLEXVOLT™ system, which includes a radical new battery technology that will transform the power tools space. The proprietary battery technology platform provides users with multiple voltage outputs from a single DEWALT battery pack – 20V MAX*, 60V MAX*, and 120V MAX* when two 60V MAX* batteries are combined – thus giving users the power of corded with the freedom of cordless. Learn more about the DEWALT FLEXVOLT™ system and DEWALT’s continual breakthrough innovation at DEWALT.com.

DEWALT will have primary sponsorship with two cars this weekend at Daytona International Speedway to promote this launch. A special DEWALT FLEXVOLT™ paint scheme will appear on the No. 20 Toyota of Matt Kenseth in the NASCAR Sprint Cup Series as well as the No. 20 Toyota of Erik Jones in the NASCAR XFINITY Series.

“We’re thrilled to continue to work with Joe Gibbs Racing as NASCAR and DEWALT share a lot of commonalities,” said Scott Bannell, Vice President for Corporate Brand Marketing, Stanley Black & Decker. “Our DEWALT FLEXVOLT™ launch ties perfectly to the power and freedom exemplified by racing.”

DEWALT will utilize NASCAR and JGR as one of the primary platforms to advocate the DEWALT FLEXVOLT™ message. “This is a multifaceted program.” said Tony Merritt, Director of Motorsports, Stanley Black & Decker. “This is more than on-track visibility; it is a pillar of our end-user engagement strategy including trackside demos to get the products in the consumer’s hands, unique content for our digital platforms, and VIP hospitality to host our customers. Our end-user advocates are passionate about motorsports and we will leverage this partnership to interact with them digitally as well as in person at the races.”

“This an exciting day for us at Joe Gibbs Racing and for NASCAR,” said Joe Gibbs, owner of Joe Gibbs Racing. “We are honored to be a part of what is really a historic announcement with the product launch of the DEWALT FLEXVOLT™ system and put in place an agreement that will continue our partnership for years to come.”

“I think it’s great that we will be able to see the DEWALT Toyota on track this year for additional races in both the Sprint Cup and XFINITY Series, as well as knowing that DEWALT will be on our No. 20 Camry for the majority of our 2017 races as well,” said Matt Kenseth, “I’ve been so fortunate to be able to reunite with DEWALT these past two seasons, and knowing that we’ll be together for even longer, is really fantastic news for all of us at JGR.”

Kenseth is currently 10th in the NASCAR Sprint Cup Series point standings following last Sunday’s race at Sonoma Raceway. So far in 2016, Kenseth has accrued one win, two top-five, six top-ten finishes, and has led for a total of 429 laps. The two-time DAYTONA 500 Champion and 2003 NASCAR Sprint Cup Series Champion has enjoyed over 13 years partnered with DEWALT throughout his career. Kenseth earned Rookie of the Year honors in 2000 and also earned his first Sprint Cup Series win with DEWALT as a primary sponsor.

*Maximum initial battery voltage (measured without a workload) is 20, 60 and 120 volts. Nominal voltage is 18, 54 and 108. 12V MAX is based on using 2 DEWALT 60V MAX* lithium-ion batteries combined.

Coughlin Hits the High Banks in Successful Bristol Test

Once the celebration from Saturday’s Toledo Speedway ARCA/CRA Super Series victory was complete, it was time for Cody Coughlin to get back to work behind the wheel.

Following the win, Coughlin hopped right onto a plane bound for Tennessee and a NASCAR Camping World Truck Series test at historic Bristol Motor Speedway Monday and Tuesday.

Coughlin’s test at the high-banked half-mile in “Thunder Valley” was a successful one for the 20-year-old Joe Gibbs Racing Development Driver.

“The test went really well,” said Coughlin, the driver of the No. 51 NASCAR Camping World Truck Series entry for Kyle Busch Motorsports. “It was awesome getting to drive at Bristol because it’s such a cool race track with the high banks and the seats all around it.”

Coughlin raced and won in a Super Late Model Saturday at the flatter half-mile of Toledo Speedway. The car and track were both just a little bit different from what Coughlin experienced in the KBM truck at Bristol.

“The test went really well, but it took a little bit of time adjusting to the truck after running in the Super Late Model,” said Coughlin. “But we got up to speed and ran quick, competitive and consistent lap times as the test went on.

“At Bristol the groove is mainly right up at the wall, but in order to make passes you need to be able to make the bottom work too. We worked the top and the bottom groove, one on each day.”

The Bristol test marked the first time that Coughlin and crew chief Kevin “Bono” Manion were able to work together. Coughlin worked with Wes Ward at Daytona in his only KBM start so far in 2016. The pairing immediately clicked in Bristol.

“We got along great,” he said. “He really knows his stuff and that much is clear when you look at his body of work. I feel like I’m going to learn a lot working with him and we’re going to have a lot of success together.”

Cody Coughlin’s next NASCAR Camping World Truck Series start is scheduled for Friday, May 6 at Kansas Speedway in the Toyota Tundra 250.

With Team Strength Coughlin Looking to Future

Cody Coughlin is already looking forward to his new Super Late Model race. The 20 year-old competed in The Rattler at South Alabama Speedway in Opp, AL this past weekend. Coughlin’s no.1 Super Late Model broke a suspension component just before lap 90, which resulted in a 30th-place finish in Sunday’s 250-lap race.

“Our team worked so hard this weekend. The result didn’t match the effort that was put forth with our team,” said Coughlin, who started 29th. “Sometimes things happen and it’s unfortunate, but we will build on this experience and be even stronger the next race out.”

The next race is in less than a month at the Fairgrounds Speedway Nashville (TN) for the North-South Challenge, a combined CRA Super Series / Southern Super Series event, on April 8-9.

Coughlin will return to the NASCAR Camping World Truck Series for Kyle Busch Motorsports on Friday, May 6 at Kansas Speedway.

For more information on Cody Coughlin and Team JEGS, visit www.teamjegs.com and follow Cody on Twitter, @Cody_Coughlin. Follow Team JEGS on Twitter, @TeamJEGS, and “Like” JEGS Performance on Facebook. Also be sure to check out Cody’s new website, www.codycoughlin.com.

Kyle Busch and NOS Energy Drink Together Again

Joe Gibbs Racing (JGR) announced today a partnership with NOS Energy Drink, as primary sponsor of the team’s No. 18 NOS Energy Drink Camry in the NASCAR XFINITY Series. 2015 NASCAR Sprint Cup Series Champion Kyle Busch, the all-time race winning driver in the history of the XFINITY Series with 76 wins, will drive his first NOS program race at Atlanta (G.A.) Motor Speedway and in subsequent races that total 16 XFINITY Series events this season.

To kick off the 2016 race schedule at Daytona (Fla.) International Speedway, Joe Gibbs Racing and NOS Energy Drink are excited to announce they are also bringing back another champion for the XFINITY series program start, longtime race winner and past Joe Gibbs Racing veteran racecar driver Bobby Labonte.

“We’ve always sought out the most determined, fearless and committed athletes to represent our company and brands,” said Vice President of Sports Marketing, Mitch Covington. He commented further, “With Kyle (Busch) in the seat most of the year and a strong Daytona start with Bobby (Labonte), we have every reason to believe our program will win.”

The NOS Energy Drink brand is no stranger to victory lane with Busch. A partnership between the two earlier in his career afforded them much success together. Between 2011 and 2008 (Busch’s first season with Joe Gibbs Racing) the orange and blue NOS colors were represented across 25 races in the XFINITY Series when Busch earned seven victories and three pole-position wins to further their brand exposure. Also in 2008 Busch represented the NOS Energy Drink colors with one NASCAR Camping World Truck Series entry, in which he earned a second-place result.

Newly minted 2015 NASCAR Sprint Cup Series Champion Busch remarked, “I’m pumped to be back with NOS Energy Drink, a brand that supported me initially when I came to Joe Gibbs Racing. We had a lot of success together and I can’t wait to win with them again!”

In 311 starts over 13 seasons, Busch has proven himself to be the winningest competitor in the history of NASCAR’s XFINITY Series. In addition to 76 career wins, the 30-year old has recorded 186 top-five finishes, 48 pole-qualifying wins and 15,766 laps led. In 2010 Busch made series history with a record 13-win race season. Past XFINITY Series Championships for Kyle include a Driver’s Championship in 2009 and Owner’s Championships in 2010 and 2008 –- all with Busch’s NASCAR Sprint Cup Series and XFINITY Series team owner Joe Gibbs Racing.

Labonte proved to be a strong selection to kick off the NOS Energy Drink program for the first race of the season as he rejoins Joe Gibbs Racing while they celebrate their 25th year of NASCAR racing. “I’m excited about the opportunity to drive for JGR again. I didn’t think this would ever happen and when Joe called me about the program, it was a ‘no-brainer.’ Great race team, great cars, the opportunity is a good one. There would be nothing better than to hang a flag in this building too,” said Labonte of the Daytona opportunity in front of him with the No. 18 JGR XFINITY Series team.

A Texas native, Labonte was an early driver of the No. 18 with JGR and earned them 21 victories and a NASCAR Sprint Cup Series Championship in 2000. Labonte is also a NASCAR Champion in the XFINITY Series (1991) and the IROC Series (2001) and has victories recorded in all three of NASCAR’s premier racing series. 2016 marks Labonte’s 30th consecutive year as a professional racecar driver.

The No. 18 team’s goal will again be to capture an Owner’s Championship in the XFINITY Series. With Busch and Labonte confirmed and the recent announcement of Matt Tifft as driver of the No. 18 for races later in the schedule, crew chief Chris Gayle is eager to attack that goal. Gayle remarks, “Owners points matter and it’s important for us to keep striving for that team goal. Looking forward to having NOS Energy Drink back with us and hopefully we are able to give them more trips to victory lane.”

Joe Gibbs Racing and NOS Energy Drink are two brands at the top of the field in their respective industries. With this partnership, the two have positioned themselves for great success together in 2016.

NOS Energy Drink will be featured on the No. 18 XFINITY Series Camry for 18 total races this season: Daytona International Speedway (February 20, Labonte); Atlanta Motor Speedway (February 27, Busch); Las Vegas Motor Speedway (March 5, Busch); Phoenix International Raceway (March 12, Busch); Auto Club Speedway (March 19, Busch); Texas Motor Speedway (April 8, Busch); Bristol Motor Speedway (April 16, Busch); Talladega Superspeedway (April 30, TBD driver); Pocono Raceway (June 4, Busch); Michigan International Speedway (June 11, Busch); Kentucky Speedway (July 8, Busch); Indianapolis Motor Speedway (July 23, Busch); Watkins Glen International (August 6, Busch); Richmond International Raceway (September 9, Busch); Chicagoland Speedeway (September 17, Busch); Dover International Speedway (October 1, Busch); Kansas Speedway (October 15, Busch); Phoenix International Raceway (November 12, Busch).