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New Alert™ Energy Caffeine Gum Joins Joe Gibbs Racing and Driver Elliott Sadler

Sadler Gets Behind the Wheel of No. 81 Alert Energy Camry for Three NASCAR Sprint Cup Races in 2013

Wrigley’s new Alert Energy Caffeine Gum will make its NASCAR Sprint Cup Series debut with Joe Gibbs Racing and driver Elliott Sadler on April 21 at Kansas Speedway in Kansas City, Kan. Sadler will pilot the No. 81 Alert Energy Camry there and at Talladega (Ala.) Superspeedway (May 5 and Oct. 20) for a total of three races during the 2013 race season.

The No. 81 Alert Energy Camry joins an all-star lineup of Mars, Inc. and Wrigley sponsors at Joe Gibbs Racing including Doublemint® gum, M&M’S® and SNICKERS® throughout the 2013 season.

“Wrigley and Mars are proud to continue our partnership with Joe Gibbs Racing and look forward to working with veteran driver Elliott Sadler,” said Tim Conlin, a senior brand manager at the Wrigley Co., a subsidiary of Mars, Inc. “And we’re especially excited to give NASCAR fans the chance to be among some of the first people to see and try Alert Energy.”

“I’m really looking forward to representing Alert Energy in the Sprint Cup Series,” said Elliott Sadler, driver of the No. 81 Camry. “I’ve been lucky to have a long history with Mars, Inc. and am very excited about working with them again in launching this new product. After trying it, I’m a big fan of Alert Energy gum. With my busy schedule, it helps keep me going from one thing to the next – so it’s a perfect match.”

Alert Energy is a new energy product available for adults 25-49 that lets people control the amount of caff­eine they want on-the-go. Alert will be available nationwide starting in April.

Martinsville Preview

From Darian Grubb

How will the No. 11 FedEx team approach the next few races?

“Obviously, our primary concern is getting Denny healed up and back in the FedEx car when he’s ready. We have to thank Mark (Martin) and Brian (Vickers) for filling in these next few weeks, and we believe that we can be just as competitive, run up front and win races. Our team is a strong, tight-knit group, and this will bring us even closer together. The goal is to move the No. 11 car up in the owner’s standings in the next few races, and when Denny returns, do everything in our power to get both him and our team in the Chase.”
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Brian Vickers Will Drive No. 11 FedEx Camry in NASCAR Sprint Cup Series Beginning in Texas

Mark Martin Remains Behind the Wheel of the No. 11 FedEx Toyota in Martinsville

HUNTERSVILLE, N.C. (March 29, 2013) – Joe Gibbs Racing announces today that Brian Vickers will take over behind the wheel of the No. 11 FedEx Toyota Camry in the NASCAR Sprint Cup Series for the injured Denny Hamlin starting on April 13 at Texas Motor Speedway.

It was previously released that Mark Martin would handle the duties behind the wheel for the No. 11 Joe Gibbs Racing team while Denny Hamlin recovered from injury. Martin will drive the car in Martinsville, but Vickers will now take over the duties beginning in Texas.
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