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Mars Sweetens its NASCAR Sponsorships

Announces Multiyear Renewals with Joe Gibbs Racing, Kyle Busch and NASCAR®

Mars announced today that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and National Association for Stock Car Auto Racing, Inc. (NASCAR), further anchoring its presence in the sport. The new agreement with JGR will extend the winning partnership that has brought the No. 18 M&M’S® Toyota to victory lane 20 times since 2008 and continue with the popular M&M’S® brand as the primary paint scheme in the NASCAR Sprint Cup Series™.

The renewed contract with the sanctioning body will designate Mars as the Official Chocolate of NASCAR. Mars will continue to leverage its Official status to ensure its various chocolate brands remain a race day staple for millions of racing fans.

“Mars and its iconic brands have been part of NASCAR for decades, and we’re excited to keep that winning tradition going,” said Roy Benin, Chief Consumer Officer at Mars Chocolate North America. “As the sport has grown throughout the years, so has our involvement in it and we’re incredibly proud of the strong partnership we’ve forged with Joe Gibbs Racing and the league.”

“From connecting with fans to engaging our retail partners and creating passion among our associates, our alliances with Joe Gibbs Racing and NASCAR are tremendously successful,” explained William Clements, Vice President Sponsorships and Sports Marketing at Mars Chocolate North America. “We’re thrilled to extend our partnerships and look forward to celebrating more wins both on and off the track.”

“Mars has been a big part of the Joe Gibbs Racing family and we’re excited to continue what has become a winning relationship,” added Joe Gibbs, owner of Joe Gibbs Racing. “Mars has been such an important partner to us throughout the past six plus seasons, and to have them continue their support inspires us as a team to work even harder every day. Everyone at JGR is committed to ensuring they experience the type of success on and off the track deserving of such a great company.”

“Being the M&M’S® driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” said Kyle Busch, driver of the No. M&M’S® 18 Toyota for JGR. “This is great news for everyone at Joe Gibbs Racing and our fans, but also shows how dedicated Mars is to our sport. With this news, any trip to Victory Lane will be even sweeter.”

“Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports,” said Brent Dewar, NASCAR Chief Operating Officer. “More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”

To learn more about M&M’S® Racing, visit them on Facebook at www.Facebook.com/MMSRacing.

Race Report: Watkins Glen

Matt Kenseth led Joe Gibbs Racing with a ninth-place finish in today’s NASCAR Sprint Cup Series Cheez-It 355 from Watkins Glen International. Meanwhile a late race spin left teammate Denny Hamlin to finish 24th and an early accident resulted in a 40th-place finish for Kyle Busch.

Kenseth started his No. 20 Dollar General Toyota in the eighth position and was able to gain a spot through the early going, but contact from the No. 2 car cost him several positions and left him back in 10th prior to his first pit stop of the day on lap 30. Once the field cycled through Kenseth would run re-enter the top 10 and was running seventh on lap 40. The Dollar General Camry was running fifth when a caution on lap 51 came out for the 24 car that lost power on the track. Crew chief Jason Ratcliff would make the call to bring him down pit road and with several lead lap cars electing not to pit he would restart the race in ninth on lap 55. A couple laps later the race would be red flagged for a big wreck involving the 31 and 95 cars. Racing would resume after nearly an hour and a half delay and the Dollar General Toyota would come down pit road for fuel only on the next round of stops and was running 8th at lap 60. Contact from the 42 car late in the race would force Kenseth into the 48 and collect the 14 in the process. Fortunately Kenseth was okay and restarted eighth with five laps to go. Another caution would set up a green white checkered finish and Kenseth would battle to a ninth-place finish.

Hamlin started his No. 11 FedEx Ground Toyota in the 17th position and was able to drive his way into the top 15 before his first trip down pit road on lap 29. Once the field had cycled through stops Hamlin would run in 16th. Crew chief Darian Grubb would elect track position and had Hamlin remain on the track when a caution came out on lap 51. That allowed Hamlin to restart third with 35 laps remaining. A couple laps later the race would be red flagged for a big wreck involving the 31 and 95 cars. Racing would resume after nearly an hour and a half delay and the 11 car would get two tires and fuel on the next round of stops and was running 18th at lap 60. Hamlin would come down pit road again following a lap 77 caution for two tires and fuel and adjustments in an effort to tighten up a loose handling FedEx Camry. He would work his way inside the top 15 but then was spun following a restart with just a few laps remaining. That would leave Hamlin back in 30th for the final restart with two to go and he would manage to gain several spots to finish 24th.

Busch started the No. 18 M&Ms Toyota from the 19th position and was able to work his way up to 12th prior to making his first trip down pit road on lap 24. Unfortunately the fuel can stuck in the car as Busch pulled out of his pit stall resulting in a stop and go penalty and leaving him a lap down. A few laps later he would receive significant damage to the left front of his M&Ms Camry while trying to make a pass on the inside of the No. 78 car. The damage to the area around the left front tire was severe enough that Busch would have to bring the car to the garage for repairs. He would return to the track 20 laps behind and would go on to finish 40th.

A.J. Allmendinger won the race, followed by Marcos Ambrose, Kurt Busch, Kyle Larson and Carl Edwards rounded out the top five. There were six cautions for a total of 17 laps and five lead changes among six different drivers.

Race Report: Pocono, August

Denny Hamlin led Joe Gibbs Racing in today’s NASCAR Sprint Cup Series GoBowling.com 400 from Pocono Raceway with a ninth-place finish. Meanwhile an accident and engine failure left his teammates Matt Kenseth and Kyle Busch to finish 34th and 42nd respectively.

Hamlin started his No. 11 FedEx Office Toyota in the 13th position and with several early cautions fuel strategy would quickly become a factor on this Sunday afternoon. Hamlin would battle his way into the top ten and battled much of the first half of the race to remain in the top ten while battling mostly loose handling conditions. Hamlin would get caught in the middle of a three wide situation on lap 117 causing his No. 11 Camry to get loose and up into the wall. He would manage to save the FedEx Toyota from major damage however, while many others wrecked behind him in what was the day’s big one. For a moment it appeared fuel strategy was going to play out perfectly for Hamlin who was running third with under 30 laps to go, but an untimely caution would allow the rest of the field to catch the leaders with fresher tires. Hamlin would battle to remain inside the top ten over the course of the final two restarts and took the checkered flag in ninth.

Kenseth started his No. 20 Dollar General Toyota in the 18th position and was patient through the early going battling his way inside the top 15. With several early cautions fuel mileage would become a factor early this afternoon with many in the field utilizing a number of different pit strategies. Kenseth would enter the top five several times over the course of each fuel cycle and took his first lead of the day on lap 103. He was running just outside the top 15 when his teammate Hamlin got loose while running in the middle of a three wide situation. Although Hamlin didn’t spin and was able to save his car from significant damage many others would wreck behind him including Kenseth who was pushed hard into the outside wall on lap 117. The damage to the Dollar General Camry would be too great to continue and Kenseth would be scored in 38th.

Busch started the No. 18 M&Ms Toyota from the seventh position and as he had done all weekend showed he had a car capable of battling for a spot among the leaders. Unfortunately Busch would never have the opportunity to display whether or not his No. 18 Camry could win the battle on the tricky triangle. He would radio in after 23 laps that something was wrong with his engine. Busch would bring the M&Ms Toyota down pit road and ultimately into the garage. His day was over early and he would be scored in 42nd place.

Dale Earnhardt, Jr. won the race, followed by Kevin Harvick, Joey Logano, Clint Bowyer and Greg Biffle rounded out the top five. There were eight cautions for a total of 35 laps and 15 lead changes among 10 different drivers.

The NASCAR Sprint Cup Series will take to the road course of Watkins Glen International next week. ESPN will have live coverage from Watkins Glen, NY on Sunday, August 10 at Noon ET (race begins 1 PM ET). The race will also be carried on Sirius NASCAR radio channel 90.

Darrell Wallace, Jr. Dominates on the Dirt at Eldora Speedway to Win Second Race of Season

RACE: 1-800-CarCash Mudsummer Classic
TRACK: Eldora Speedway
DRIVER: Darrell Wallace, Jr.
TRUCK: No. 54 ToyotaCare Toyota Tundra
START: 6th
FINISH: 1st
LAPS: 150/150
LAPS LED: 2 Times for 97 Laps
POINTS POSITION: 6th (28 points out of 1st)

Post-Race Highlights:

  • Returning to the famed Eldora Speedway, Darrell Wallace, Jr. and the No. 54 ToyotaCare Toyota Tundra team entered the 1-800-CarCash Mudsummer Classic looking to improve on their seventh-place finish in the inaugural event last season. Following qualifying and a round of heat races, Wallace and his team earned the sixth stating position for the 150-lap, three segment event.
  • With the race underway, Wallace patiently began to make his way to the front of the field and was scored in the third position when the first caution of the race came out on lap 25 for teammate Erik Jones. Wallace quickly radioed the team that his Toyota Tundra was really good. The race restarted on lap 32 with Wallace third.
  • Slipping a couple of positions following the restart, a quick caution on lap 36 bunched the field back up and gave Wallace the opportunity to restart the race on lap 42 from the fourth position.
  • Picking off one position at a time, Wallace moved into second on lap 45 and began battling Kyle Larson for the lead before clearing the 32 truck on lap 48 to lead the race for the first time.
  • Leading the remaining laps of segment one, Wallace pitted under the lap 60 break for four tires, fuel and to check for damage sustained when he hit the outside wall passing Larson for the lead. With the field frozen during the break, Wallace led the field back to green on lap 62.
  • For the second segment, Wallace led the field for all 50 laps. The team opted to stay out during the second scheduled break on lap 110 and restarted the race on lap 112 from the first position.
  • With a fast truck and happy with the handling, Wallace continued to lead the field until Larson made his way to second and to the bumper of the No. 54 Toyota Tundra. Able to make a pass on lap 127, Larson and Wallace were exchanging the lead when the caution waved on lap 127 and Larson was scored as the race leader. The race restarted on lap 132 and Wallace was able to quickly regain the lead after Larson made contact with the outside wall.
  • Staying out front for the remainder of the race, Wallace was able to earn his second win of the 2014 season.
  • Following Wallace across the finish line were Ron Hornaday, Jr., Ryan Blaney, Ken Schrader and Ty Dillon.
  • Darrell Wallace, Jr.’s Post-Race Thoughts:

    “This is awesome. I am still trying to figure out how this happened. All day I was like ‘I don’t know what I am doing.’ This year was a little different for us. We went and tested a few weeks ago and this time we knew what to test for. We weren’t that sideways last year, so I was able to practice that during the test. We just got better throughout the day. I said from the start of the race our Toyota Tundra was really good and it showed. We were able to start sixth, get out to the lead fairly quick and control our own destiny. So proud to work with my guys, these guys never give up no matter what race we go to – road course, dirt, Martinsville, one of our best tracks, or Gateway, a track we’d never been to – and they always want to win. Excited to go to Pocono Raceway, but very cool to be here at Eldora Speedway and to get the golden shovel and iconic trophy with such a great fan base.”