M&M'S/Mars Sweetens Deal with JGR; Extends Sponsorship.
HACKETTSTOWN, N.J. (March 17, 2011) – Mars, Incorporated announced today that it is continuing its partnership with Joe Gibbs Racing (JGR) through a new multi-year deal. The deal will extend the winning partnership that has brought the No. 18 Toyota to victory lane 14 times since 2008. The centerpiece of the partnership will continue to be the popular M&M’S® brand as the primary paint scheme on JGR’s No. 18 Toyota.
“From connecting with NASCAR fans to engaging our retail partners, our partnership with Joe Gibbs Racing has proved to be tremendously successful,” explained Debra A. Sandler, Chief Consumer Officer at Mars Chocolate North America. “We’re thrilled to extend this partnership and look forward to celebrating more wins both on and off the track.”
“Mars and its iconic brands are a big part of the Joe Gibbs Racing family and we’re excited to continue what has become a winning relationship,” added Joe Gibbs, owner of Joe Gibbs Racing. “We are blessed through our relationship with Mars and the privilege to continue our partnership for years to come. Their brands have been a big part of our sport for a long time and we’re honored to carry them on the No. 18. Everyone at JGR is committed to ensuring they experience the type of success on and off the track deserving of such an outstanding company.”
“Our partnership has worked so well because everyone at Mars welcomed us from the very beginning and it’s grown from there.” said Kyle Busch, driver of the No. 18 Toyota for JGR. “This is great news for everyone at Joe Gibbs Racing and our fans, but also shows how dedicated Mars is to our sport. We’ve really enjoyed our trips to victory lane with all of the Mars brands and we are committed to doing our part to continue a winning partnership and friendship.”
The multi-year partnership will continue the current level of Mars sponsorship of the No. 18 Toyota in the NASCAR Sprint Cup Series, the sport’s top series.
About Mars, Incorporated:
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.
Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.
For more information, please visit www.mars.com.